Andrew Marconi
Architecting Innovative Experiences using Generative AI & Emerging Technologies

Professional Summary

Results-driven hands-on media and technology executive with 30+ years of strategic leadership across global Fortune 500 enterprises, SMBs and non-profit organizations. Proven track record of delivering transformational digital and experiential strategies and prototyping forward-thinking experiences for iconic global brands. Expert in integrating strategic foresight with creative innovation to lead multi-disciplinary teams in developing world-class interactive product experiences that drive measurable business outcomes and sustainable growth initiatives. Specializes in leveraging emerging technologies such as generative AI, machine learning and spatial computing to advance global marketing communications.

Professional Experience

Founder / Creative Director

Five59 LabsColumbus, OH / 2016 - Present
  • Lead a tech design firm specializing in strategic planning, digital transformation, creative content production, and brand development with a focus on sustainability and equity.
  • Provided expert tech, creative, and marketing consulting for purpose-driven organizations, guiding clients to achieve business objectives while fostering positive societal & environmental outcomes.
  • Currently producing two podcasts: "The Other What" and "Almost Famous" -- leveraging media production expertise to create impactful, compelling, and emotionally engaging content.
  • Drove digital strategy and innovation for diverse clients, crafting captivating traditional and digital solutions to enhance user interaction and brand perception.

Sr. Consulting Advisor, Technology & Design (Pro-Bono)

WaterRising InstituteDetroit, MI / 2022 - 2025
  • Sourced and secured over $100,000/year in technical in-kind donations for essential resources through non-profit programs, significantly enhancing organizational capabilities.
  • Directed and produced hybrid events and live streams during high-profile international conferences, including Stockholm International Water Institute's World Water Week 2022, WEFTEC 2022, and United Nations Water Week 2023.
  • Launched a comprehensive web platform and established foundational IT infrastructure (marketing, donor-management, storage, productivity, database), enhancing operational efficiency.

Hybrid Event Producer & Full-Stack Web Development Consultant

Sustainable BrandsSan Francisco, CA / 2016 - 2021
  • Updated, secured, and stabilized a compromised legacy server running an outdated Operating System (OS) and Drupal 6 website, preventing potential vulnerabilities and ensuring system continuity.
  • Designed and implemented a comprehensive digital strategy for a new modular digital platform, integrating it seamlessly with a Salesforce backoffice.
  • Created a modern editorial publishing system, incorporating sponsorship management and external author permissions workflow to streamline content production.
  • Successfully launched an integrated e-commerce solution to support a new individual membership product, driving revenue growth.

Technical Design Lead

Fjord, Part of Accenture SongIstanbul, Türkiye / 2015 - 2016
  • Established Istanbul studio's MAKEshop, an embedded maker space for prototyping digital and hybrid smart solutions, enhancing design capabilities.
  • Developed an ATM prototype testing hardware using commodity hardware and custom electronics for User Experience (UX) research and executive review.
  • Collaborated on, and presented a co-design thinking workshop for Vodafone Turkiye and Beşiktaş J.K. to create engaging visitor, employee & vendor experiences for the new Vodafone Park.

Experience Design Lead / Creative Technologist

AppleNew York City & Cupertino, CA / 2012 - 2014
  • Collaborated with creative agencies and brands to craft compelling storytelling experiences for consumers across iPhones, iPads, AppleTVs, and iTunes Radio.
  • Ensured that digital advertisements consistently exceeded campaign Key Performance Indicators (KPIs), driving measurable success for clients.
  • Applied expertise in experience design and creative technology to deliver innovative solutions for iconic global brands.
  • Led rapid prototyping of new ad unit constructs and flows to meet client digital strategy goals.

Product Manager & UX Experience Lead

BBDO WorldwideNew York City / 2007 - 2012
  • Oversaw the design and development of InciteWork, a global account planning tool, encompassing needs assessment, User Experience (UX) design, and stakeholder review.
  • Led UX/design and front-end coding for a custom Digital Asset Management (DAM) system (Creative Library), integrating third-party tools for media ingestion, transcoding, and delivery.
  • Designed and managed UX for client engagement SharePoint Portals, integrating the BBDO Creative Library product to streamline client access to resources.

Manager, Digital Design & Development

BBDO AtlantaAtlanta, GA / 2005 - 2007
  • Led the User Experience (UX) design for a marketing automation program for AT&T Wireless, enhancing efficiency and user engagement.
  • Managed digital design and development initiatives, overseeing projects from concept to completion.
  • Applied strategic leadership to digital projects, aligning design solutions with business objectives.
  • Grew print ad business from approximately 11,000 to over 20,000 annually without additional staffing by producing AdWorks 1.0, a print automation tool for AT&T Wireless.

Web Developer

Reflexions DataNew York City / 2012
  • Developed a pseudo-3D User Interface (UI) Javascript library for a financial literacy product, enhancing user interaction and engagement, successfully dissuading client from implementing Silverlight/Flash.
  • Contributed to full-stack web development by creating custom interactive components.

Senior Web Designer / Developer

Bennet Kuhn VarnerAtlanta, GA / 2004 - 2005
  • Designed and built niche and general-market e-commerce platforms, optimizing user experience and conversion funnels.
  • Developed lead generation and below-the-line advertising campaigns, contributing to client acquisition goals.
  • Leveraged graphic design and web development skills to deliver comprehensive digital solutions.

Education

Undergraduate Study, Communications/Broadcast - Ohio University, Athens, OH

Additional Information

Work Authorization: U.S. Citizen

Languages: English (native)

Relocation: Available for relocation, hybrid or remote for the right opportunity.