[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-topics":3,"$f1nhmg8uhb3lzq":34},[4,13,20,27],{"slug":5,"name":6,"intro":7,"introText":8,"seoTitle":6,"seoDescription":9,"essayCount":10,"indexable":11,"path":12},"trust-as-infrastructure","Trust as Infrastructure",null,"Signals, systems, networks, time, and resilience - and how they build on each other. The conventional wisdom on trust is wrong. This is the correction. Each article breaks down one assumption about authenticity, credibility, or signals... and rebuilds it from the ground up. Strategy for leaders who need credibility to actually hold.","The conventional wisdom on trust is wrong. This is the correction. Strategy for leaders who need credibility to actually hold.",16,true,"\u002Fwriting\u002Ftrust-as-infrastructure",{"slug":14,"name":15,"intro":7,"introText":16,"seoTitle":15,"seoDescription":17,"essayCount":18,"indexable":11,"path":19},"human-in-the-loop","Human in the Loop","AI won't replace your expertise. It will expose whether you had any. Personal essays from the professional middle: the judgment calls, identity questions, and uncomfortable moments that don't show up in the frameworks. For practitioners navigating the AI transition without a script.","AI won't replace your expertise. It will expose whether you had any. For practitioners navigating the AI transition without a script.",5,"\u002Fwriting\u002Fhuman-in-the-loop",{"slug":21,"name":22,"intro":7,"introText":23,"seoTitle":22,"seoDescription":24,"essayCount":25,"indexable":11,"path":26},"craft","Craft","The gap between what you intend to signal and what your audience actually receives is where trust dies. Practical reads on the visible layer: what your clients, readers, and critics see when they look, and how the thing got made that way. Because the strategy is only as good as what shows up on the other side.","The gap between what you intend to signal and what your audience actually receives is where trust dies. Practical reads on the visible layer, and how the work gets made.",8,"\u002Fwriting\u002Fcraft",{"slug":28,"name":29,"intro":7,"introText":30,"seoTitle":29,"seoDescription":31,"essayCount":32,"indexable":11,"path":33},"creative-technology","Creative Technology","Most of the interesting work happens at the seams between industries. The real-time engines built for games turn out to be what the water sector needed. Generative AI makes more sense as an org chart than as math. Notes from thirty years of pointing new tools at old problems, and watching what happens when someone aims them wrong.","Where new tools meet old problems. Real-time engines for the water sector, generative AI as an org chart, and how to aim technology at the right target.",3,"\u002Fwriting\u002Fcreative-technology",{"topic":35,"essays":47},{"slug":21,"name":22,"heroId":36,"intro":37,"introText":23,"seoTitle":22,"seoDescription":24,"essayCount":25,"indexable":11,"path":26},"1fa4e3a6-a410-4c78-b90b-bf4c812f10aa",{"type":38,"children":39},"root",[40],{"type":41,"tag":42,"props":43,"children":44},"element","p",{},[45],{"type":46,"value":23},"text",[48,57,66,75,84,93,102,111],{"slug":49,"title":50,"subtitle":51,"excerpt":52,"publishAt":53,"topic":54,"heroId":55,"path":56},"provenance-labels-smaller","Provenance labels build trust, and the industry keeps making them smaller","Pixel 10 signs every photo it takes. Seeing the signature takes three taps and a scroll.","Visible provenance labels raise trust. Google, Meta and the BBC keep putting theirs behind a tap, a menu or a drop-down.","2026-09-24T12:00:00.000Z",{"slug":21,"name":22},"8c050e6d-c7f8-43ce-aed6-6d7dc31660e3","\u002Fwriting\u002Fcraft\u002Fprovenance-labels-smaller",{"slug":58,"title":59,"subtitle":60,"excerpt":61,"publishAt":62,"topic":63,"heroId":64,"path":65},"badge-sells-you-ninety-percent","The badge that sells you ninety percent, and nobody ever checks it","The Not By AI badge permits ten percent AI, verifies nothing, and costs $99.","What a human-made badge actually certifies, in its operator's own words, and what the organic seal had to build before anyone believed it.","2026-09-17T12:00:00.000Z",{"slug":21,"name":22},"e7cce4d3-da28-4991-b8b3-11d7d82b7eab","\u002Fwriting\u002Fcraft\u002Fbadge-sells-you-ninety-percent",{"slug":67,"title":68,"subtitle":69,"excerpt":70,"publishAt":71,"topic":72,"heroId":73,"path":74},"the-proof-layer","A camera signed a photograph it never took, and its own verifier agreed","The credential was genuine, the image was fabricated, and platforms are wiring disclosure into reach.","A signature proves a process ran, not that a claim is true. What to trust once the proof layer can certify a fabrication.","2026-09-10T12:00:00.000Z",{"slug":21,"name":22},"83f2582f-9627-47a2-b948-994af021b0eb","\u002Fwriting\u002Fcraft\u002Fthe-proof-layer",{"slug":76,"title":77,"subtitle":78,"excerpt":79,"publishAt":80,"topic":81,"heroId":82,"path":83},"the-typing-bubble-is-lying-to-your","The “Typing…” Bubble Is Lying to Your Customers","Why faking human warmth reads as manipulation, not empathy","You added a 'typing...' delay to make your chatbot feel human. Your customer just realized they're being deceived by a progress bar.","2026-06-04T12:05:06.808Z",{"slug":21,"name":22},"04a0fb7b-afe3-47b1-9852-0fbada8dd93d","\u002Fwriting\u002Fcraft\u002Fthe-typing-bubble-is-lying-to-your",{"slug":85,"title":86,"subtitle":87,"excerpt":88,"publishAt":89,"topic":90,"heroId":91,"path":92},"your-seo-formatting-triggers-inauthenticity","Your SEO Formatting Triggers Inauthenticity Aversion","Why the shape signals 'machine' before anyone reads a word","Audiences aren't reading your words. They're scanning your formatting, recognizing the algorithmic structure, and bouncing before paragraph two.","2026-05-19T12:16:00.728Z",{"slug":21,"name":22},"0e1023b5-b98a-4931-ad25-cdf36bbf63f2","\u002Fwriting\u002Fcraft\u002Fyour-seo-formatting-triggers-inauthenticity",{"slug":94,"title":95,"subtitle":96,"excerpt":97,"publishAt":98,"topic":99,"heroId":100,"path":101},"you-cant-teleprompt-trust-at-live","You Can't Teleprompt Trust at Live Events","Why over-scripted events do the opposite of what you paid for","You flew executives across the country and scripted every word. You just spent six figures to simulate an AI. Here's what trust at live events actually requires.","2026-05-12T12:11:51.470Z",{"slug":21,"name":22},"ce75fbfd-643b-4e6f-9abc-f27c8175d10e","\u002Fwriting\u002Fcraft\u002Fyou-cant-teleprompt-trust-at-live",{"slug":103,"title":104,"subtitle":105,"excerpt":106,"publishAt":107,"topic":108,"heroId":109,"path":110},"the-scam-of-seamlessness","The Scam of Seamlessness","How frictionless design accidentally created perfect conditions for AI slop","The decade-long obsession with seamlessness built the perfect environment for AI slop. Adding friction back is the new premium signal.","2026-05-05T12:03:46.826Z",{"slug":21,"name":22},"d013ff7e-479e-4b19-a783-db65afb93757","\u002Fwriting\u002Fcraft\u002Fthe-scam-of-seamlessness",{"slug":112,"title":113,"subtitle":114,"excerpt":115,"publishAt":116,"topic":117,"heroId":118,"path":119},"the-6-second-credibility-tax-why","The 6-Second Credibility Tax: Why Your AI Headshot is Costing You the Deal","What audiences feel before you say a word — and what it's costing you","Audiences can't spot AI headshots anymore. But they can feel the absence of a real person — and that feeling runs before you say a word.","2026-04-25T14:01:00.378Z",{"slug":21,"name":22},"f6a592da-cc98-404b-bbc3-fd0934d7b59b","\u002Fwriting\u002Fcraft\u002Fthe-6-second-credibility-tax-why"]