ATM Interface Prototyping

Yapi ve Kredi Bankasi (Unicredit)

2015

ATM Interface Prototyping
ATM Interface Prototyping

Vertical

Financial

Geography

Middle East

Media Type(s)

UX Design

Tags

ATMUX ResearchPrototypingBanking
ATM UX research for Yapı Kredi (Unicredit), Turkey's third-largest bank, testing software experiences against a physical prototype built in Fjord Istanbul's MAKEshop.

Credits

Agency

  • Fjord Istanbul

Overview

In Turkiye, ATMs do a lot more than they do in the US — rent, utilities, even citizen-services tasks. That makes speed and clarity of the ATM experience a real competitive lever for the bank.

Project Initiation and Goals

The project started with a visit to the client's technology center in Gebze, where we learned the hardware was fairly rudimentary (Windows 97 PCs inside a metal box, basically). The goal was to test new software concepts designed to speed up the ATM experience. The process centered on UX research and executive review of the new concepts.

Solution

Methodology: Rapid Physical Prototyping

We used the Istanbul studio's MAKEshop, an embedded maker space for prototyping digital and hybrid smart solutions.

  • Hardware and Materials: The ATM prototype was built from off-the-shelf makerspace hardware and craft materials, with commodity hardware and custom electronics where the interaction needed it.
  • Purpose: The physical interface let us test different software experiences in a real-world rig.

Results: Agile Development and Client Preview

The prototyping approach gave us a few things:

  1. Rapid prototyping and agile changes. Commodity hardware and a maker space meant we could iterate the physical model and the software concepts together.
  2. Client insight. The physical model let the client "preview" new experiences in the context of a consumer actually using the ATM, which made executive review and decision-making concrete.

The project shows the link between low-fidelity physical construction and high-value digital strategy: build the box cheap, test the software in the box, ship what works.