[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-topics":3,"casestudy-bbdo-worldwide-incitework-planner":34},[4,13,20,27],{"slug":5,"name":6,"intro":7,"introText":8,"seoTitle":6,"seoDescription":9,"essayCount":10,"indexable":11,"path":12},"trust-as-infrastructure","Trust as Infrastructure",null,"Signals, systems, networks, time, and resilience - and how they build on each other. The conventional wisdom on trust is wrong. This is the correction. Each article breaks down one assumption about authenticity, credibility, or signals... and rebuilds it from the ground up. Strategy for leaders who need credibility to actually hold.","The conventional wisdom on trust is wrong. This is the correction. Strategy for leaders who need credibility to actually hold.",16,true,"\u002Fwriting\u002Ftrust-as-infrastructure",{"slug":14,"name":15,"intro":7,"introText":16,"seoTitle":15,"seoDescription":17,"essayCount":18,"indexable":11,"path":19},"human-in-the-loop","Human in the Loop","AI won't replace your expertise. It will expose whether you had any. Personal essays from the professional middle: the judgment calls, identity questions, and uncomfortable moments that don't show up in the frameworks. For practitioners navigating the AI transition without a script.","AI won't replace your expertise. It will expose whether you had any. For practitioners navigating the AI transition without a script.",5,"\u002Fwriting\u002Fhuman-in-the-loop",{"slug":21,"name":22,"intro":7,"introText":23,"seoTitle":22,"seoDescription":24,"essayCount":25,"indexable":11,"path":26},"craft","Craft","The gap between what you intend to signal and what your audience actually receives is where trust dies. Practical reads on the visible layer: what your clients, readers, and critics see when they look, and how the thing got made that way. Because the strategy is only as good as what shows up on the other side.","The gap between what you intend to signal and what your audience actually receives is where trust dies. Practical reads on the visible layer, and how the work gets made.",8,"\u002Fwriting\u002Fcraft",{"slug":28,"name":29,"intro":7,"introText":30,"seoTitle":29,"seoDescription":31,"essayCount":32,"indexable":11,"path":33},"creative-technology","Creative Technology","Most of the interesting work happens at the seams between industries. The real-time engines built for games turn out to be what the water sector needed. Generative AI makes more sense as an org chart than as math. Notes from thirty years of pointing new tools at old problems, and watching what happens when someone aims them wrong.","Where new tools meet old problems. Real-time engines for the water sector, generative AI as an org chart, and how to aim technology at the right target.",3,"\u002Fwriting\u002Fcreative-technology",{"id":35,"title":36,"body":37,"client":54,"credits":55,"description":50,"extension":64,"featured":65,"gallery":66,"geo":75,"keyart":77,"lede":79,"mediaType":80,"meta":82,"navigation":11,"path":83,"seo":84,"sort":85,"status":86,"stem":87,"tags":88,"vertical":91,"year":92,"yt_video":7,"__hash__":93},"casestudies\u002Fwork\u002Fbbdo-worldwide-incitework-planner.md","BBDO InciteWork",{"type":38,"value":39,"toc":49},"minimark",[40,45],[41,42,44],"h2",{"id":43},"overview","Overview",[46,47,48],"p",{},"BBDO InciteWork was a proprietary account planning tool developed in-house at BBDO Worldwide in collaboration with BBDO Canada. During the design process, we oversaw design\u002Fdevelopment, including needs assessment, UX, and stakeholder review.",{"title":50,"searchDepth":51,"depth":51,"links":52},"",2,[53],{"id":43,"depth":51,"text":44},"BBDO Worldwide",[56,59],{"sort":57,"role":58,"value":54},1,"Agency",{"sort":60,"role":61,"value":62,"uri":63},100,"Press","StrategyOnline.ca - AOY Gold BBSO Maps Out a Win","https:\u002F\u002Fstrategyonline.ca\u002F2011\u002F11\u002F10\u002Faoy-gold-bbdo-maps-out-a-win\u002F#:~:text=Putting%20the%20right%20content%20in,%2C%20in%20this%20case%2C%20master.","md",false,[67,69,71,73],{"src":68},"\u002Fwork\u002Fbbdo-worldwide-incitework-planner\u002Fbbdo-worldwide-incitework-planner-01.jpg",{"src":70},"\u002Fwork\u002Fbbdo-worldwide-incitework-planner\u002Fbbdo-worldwide-incitework-planner-02.jpg",{"src":72},"\u002Fwork\u002Fbbdo-worldwide-incitework-planner\u002Fbbdo-worldwide-incitework-planner-03.jpg",{"src":74},"\u002Fwork\u002Fbbdo-worldwide-incitework-planner\u002Fbbdo-worldwide-incitework-planner-04.jpg",[76],"Global",{"src":78,"alt":36},"\u002Fwork\u002Fbbdo-worldwide-incitework-planner\u002Fbbdo-incitework.jpg","An in-house digital account-planning platform built for BBDO Worldwide and BBDO Canada, putting the right brief in front of the right strategist at agency-wide scale.",[81],"Enterprise Application",{},"\u002Fwork\u002Fbbdo-worldwide-incitework-planner",{"title":36,"description":50},90,"live","work\u002Fbbdo-worldwide-incitework-planner",[89,90],"UX","Design Management","Advertising",2012,"LEeP6hzRJujCCZFww2-J0cQ-HbtrQ8SY5LEfLyFwUI8"]