[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$ftK3XWzKJz36lkZfb5DeCEnHJgDPXhd56kltEaF4LY88":3,"home-featured-projects":24},{"essays":4,"feedLastModified":23},[5,11,17],{"title":6,"link":7,"pubDate":8,"excerpt":9,"coverImage":10},"The Messiness Premium","https:\u002F\u002Ftrustmeimhuman.substack.com\u002Fp\u002Fthe-messiness-premium","Thu, 25 Jun 2026 16:37:43 GMT","Polish used to prove effort. Now it indicates a machine make it.","https:\u002F\u002Fsubstackcdn.com\u002Fimage\u002Ffetch\u002F$s_!D8Zv!,f_auto,q_auto:good,fl_progressive:steep\u002Fhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F57fe8180-cd00-4f27-8518-31e158ca4349_1024x608.png",{"title":12,"link":13,"pubDate":14,"excerpt":15,"coverImage":16},"Testimonials Are Dead. You Just Haven't Noticed Yet.","https:\u002F\u002Ftrustmeimhuman.substack.com\u002Fp\u002Ftestimonials-are-dead-you-just-havent","Wed, 17 Jun 2026 21:23:43 GMT","Reviews and case studies can be faked for free now, and your best buyers know it. The proof that still works is vouched, with a real reputation on the line.","https:\u002F\u002Fsubstackcdn.com\u002Fimage\u002Ffetch\u002F$s_!9d-B!,f_auto,q_auto:good,fl_progressive:steep\u002Fhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F42fd7a9d-b15f-4a19-a566-ab68e0daee3d_1024x608.png",{"title":18,"link":19,"pubDate":20,"excerpt":21,"coverImage":22},"The Rebrand is the Tell","https:\u002F\u002Ftrustmeimhuman.substack.com\u002Fp\u002Fthe-rebrand-is-the-tell","Thu, 11 Jun 2026 12:05:58 GMT","Every rebrand quietly admits the last version wasn't real.","https:\u002F\u002Fsubstackcdn.com\u002Fimage\u002Ffetch\u002F$s_!_FFB!,f_auto,q_auto:good,fl_progressive:steep\u002Fhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F51438ebe-a977-4e17-8763-a9784a791dbe_1024x608.png","Sat, 18 Jul 2026 12:24:09 GMT",[25,130],{"id":26,"title":27,"body":28,"client":90,"credits":91,"description":83,"extension":104,"featured":105,"gallery":106,"geo":107,"keyart":109,"lede":111,"mediaType":112,"meta":115,"navigation":105,"path":116,"seo":117,"sort":118,"status":119,"stem":120,"tags":121,"vertical":126,"year":127,"yt_video":128,"__hash__":129},"casestudies\u002Fwork\u002Ffive59-labs-the-other-what-podcast.md","\"The Other What\" Podcast",{"type":29,"value":30,"toc":82},"minimark",[31,36,40,43,47,50,53,57,60,63,66,70,73,76,79],[32,33,35],"h2",{"id":34},"how-it-started","How it started",[37,38,39],"p",{},"Sharon Goh and I have been friends for almost twenty years. When she moved back to Atlanta after a long chapter elsewhere, she met Désirée Jamerson, and the two of them started having the kind of long, layered conversations that friends keep telling you you should record. Eventually one of those friends said it out loud: you should do a podcast. Sharon messaged me asking how. The answer turned into an entire project.",[37,41,42],{},"I saw two things at once. One was a co-host pairing nobody was really making podcasts about. The other was a chance to do real media production for two voices that worked together and a perspective the medium wasn't serving.",[32,44,46],{"id":45},"the-hosts","The hosts",[37,48,49],{},"Sharon and Désirée come from different southern backgrounds, which is part of what makes the show work. Désirée brings gravitas. Sharon brings warmth. Together they create a common thread that holds episodes ranging across mid-life, divorce, identity, race, queerness, and what it means to live as multiple \"others\" in a world that pretends it has one default audience.",[37,51,52],{},"The format default in podcast culture skews white, urban, and northeastern. The Other What sits somewhere else: two queer women of color in Atlanta talking about a southern, mid-life, intersectional experience that gets very little oxygen in the medium.",[32,54,56],{"id":55},"what-i-do","What I do",[37,58,59],{},"All-in-one passion project. I run the production calendar, engineer the recording sessions, edit the episodes, and handle packaging and distribution. Working with the hosts, I help develop season concepts and arc; they handle their own guest relationships.",[37,61,62],{},"We started in audio and moved to video, which materially changed the room. Episodes run 45 to 60 minutes in two-host conversational format, with the camera adding the layer of presence that audio alone couldn't.",[37,64,65],{},"The custom site (Nuxt + Directus) gives the show a richer marketing platform than a default podcast-host page. It carries the episode archive, gathers community, and runs the merch that supports production.",[32,67,69],{"id":68},"what-it-did","What it did",[37,71,72],{},"The most useful piece of feedback we ever got was unintentional.",[37,74,75],{},"We were reviewing listener numbers when one of the hosts paused mid-scroll. \"Here's something funny.\" A male coworker from her day job had started listening. Younger, straight, different background, outside the audience we'd designed for. On paper, he wasn't supposed to be there. But he had listened to an episode, something rooted in lived experience we hadn't polished over, and he came back. Then he came back again. When he finally told her, he explained why: he'd been curious about her life, started one episode, and got pulled in by stories from a perspective he had never encountered.",[37,77,78],{},"It wasn't trying to win him over. It was just real. He trusted it because he couldn't spot the performance.",[37,80,81],{},"That, more than the platform totals across Spotify, Apple Podcasts, YouTube, Pandora, Amazon Music, and Audible, is the proof I look at. Audiences underserved by the default podcast economy can hear the difference between something authentic and something manufactured. They sought it out. They stayed. The unexpected listeners came along anyway.",{"title":83,"searchDepth":84,"depth":84,"links":85},"",2,[86,87,88,89],{"id":34,"depth":84,"text":35},{"id":45,"depth":84,"text":46},{"id":55,"depth":84,"text":56},{"id":68,"depth":84,"text":69},"Five59 Labs",[92,96,100],{"sort":93,"role":94,"value":90,"uri":95},10,"Production Company","https:\u002F\u002Ffive59.com",{"sort":97,"role":98,"value":99},14,"Co-Hosts","Désirée Jamerson & Sharon Goh",{"sort":101,"role":102,"value":103},20,"Producer","Andrew Marconi","md",true,[],[108],"Global",{"src":110,"alt":27},"\u002Fwork\u002Ffive59-labs-the-other-what-podcast\u002Fthe-other-what-podcast.jpg","A podcast where two Atlanta-based queer women of color navigate mid-life, divorce, community, and the experience of living as multiple \"others\" in a heteronormative world.",[113,114],"Podcast","Website",{},"\u002Fwork\u002Ffive59-labs-the-other-what-podcast",{"title":27,"description":83},60,"live","work\u002Ffive59-labs-the-other-what-podcast",[122,123,124,125],"LGBTQ+","Atlanta","Identity","Mid-Life","Media","2023-Present",null,"E3PZA5QMs3rDgfAjCFeyJ9iIAj6fBqLdoXrfjNO2Bqo",{"id":131,"title":132,"body":133,"client":194,"credits":195,"description":83,"extension":104,"featured":105,"gallery":213,"geo":246,"keyart":248,"lede":250,"mediaType":251,"meta":253,"navigation":105,"path":254,"seo":255,"sort":256,"status":119,"stem":257,"tags":258,"vertical":262,"year":263,"yt_video":128,"__hash__":264},"casestudies\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event.md","WaterWoman Project Launch Event",{"type":29,"value":134,"toc":187},[135,139,142,145,148,152,159,165,169,172,176,179,182,184],[32,136,138],{"id":137},"the-brief","The brief",[37,140,141],{},"WaterRising Institute was launching the WaterWoman Project, a global call-to-action on the gender gap in water management. The director wanted a high-profile splash to announce it, anchored at Stockholm Water Week, in front of the people who could move the work forward: UN Water, UN Women, the World Bank, Xylem leadership, and the working network of women across the global water sector who would carry the program after we all went home.",[37,143,144],{},"The plan stayed loose nearly all the way through. The guest list shifted in the final week. Pre-production happened from the US for an event seven time zones away. And the venue changed at the last minute.",[37,146,147],{},"I co-produced the night alongside a WaterRising colleague, working both ends of the planning timeline.",[32,149,151],{"id":150},"the-choices","The choices",[37,153,154,158],{},[155,156,157],"strong",{},"Fotografiska, on the bank of the Söderström."," Stockholm during Water Week is a city where every venue is double-booked and every senior leader is over-scheduled. We needed somewhere off the main Water Week campus, a deliberate break from the conference grind, that could absorb 300 guests and didn't look like a hotel ballroom. Fotografiska delivered three things at once: a serious gallery setting, a wall of windows opening onto the water, and a price we could actually afford.",[37,160,161,164],{},[155,162,163],{},"Sopköket for the food."," Sopköket is a Stockholm caterer that rescues surplus food, employs people working back into the labor force, and donates meals. For a sustainability-rooted launch about women in water, putting them on the program wasn't a hard call. Optics and budget aligned.",[32,166,168],{"id":167},"the-night","The night",[37,170,171],{},"Cocktails, presentation, buffet dinner. About 300 people. The presentation was anchored by three voices: the WaterRising director, the Xylem CEO, and a representative from the World Bank, speaking from the institutional, private-sector, and multilateral-finance corners of the water world. The call to action was the WaterWoman Project itself.",[32,173,175],{"id":174},"the-hard-part","The hard part",[37,177,178],{},"Three things at once. A sponsor and stakeholder stack that included multilateral institutions, public companies, and a UN convening body, none of whom move quickly. Pre-production running from the US, with the team only on the ground in Stockholm in the final stretch. And a last-minute venue change that required chartering buses to move large numbers of attendees smoothly to the new location, on short notice, in a city full of conference traffic.",[37,180,181],{},"Show me a producer who has never had to suddenly book buses in a foreign city and I'll show you a producer who has never run an international launch.",[32,183,69],{"id":68},[37,185,186],{},"The honest answer: it raised the org's visibility internationally and put the WaterWoman Project on the global water sector's radar in a single night. And, possibly more important than any of that, it created a few hours where women working in water across the world, who normally only see each other inside formal meetings and breakout sessions, could actually take a breath, eat, and talk to each other. Conferences don't usually leave room for that. We made room.",{"title":83,"searchDepth":84,"depth":84,"links":188},[189,190,191,192,193],{"id":137,"depth":84,"text":138},{"id":150,"depth":84,"text":151},{"id":167,"depth":84,"text":168},{"id":174,"depth":84,"text":175},{"id":68,"depth":84,"text":69},"WaterRising Institute \u002F UN Water",[196,199,203,208],{"sort":197,"role":198,"value":103},1,"Co-Producer",{"sort":93,"role":200,"value":201,"uri":202},"Convener","WaterRising Institute","https:\u002F\u002Fwaterrising.org",{"sort":204,"role":205,"value":206,"uri":207},99,"Venue","Fotografiska Stockholm","https:\u002F\u002Fstockholm.fotografiska.com\u002Fen",{"sort":209,"role":210,"value":211,"uri":212},100,"Catering","Sopköket","https:\u002F\u002Fsopkoket.se",[214,216,218,220,222,224,226,228,230,232,234,236,238,240,242,244],{"src":215},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterrising-institute-waterwoman-launch-event-01.jpg",{"src":217},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterrising-institute-waterwoman-launch-event-02.jpg",{"src":219},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterrising-institute-waterwoman-launch-event-03.jpg",{"src":221},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterrising-institute-waterwoman-launch-event-04.jpg",{"src":223},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterrising-institute-waterwoman-launch-event-05.jpg",{"src":225},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterrising-institute-waterwoman-launch-event-06.jpg",{"src":227},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterrising-institute-waterwoman-launch-event-07.jpg",{"src":229},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterrising-institute-waterwoman-launch-event-08.jpg",{"src":231},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterrising-institute-waterwoman-launch-event-09.jpg",{"src":233},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterrising-institute-waterwoman-launch-event-10.jpg",{"src":235},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterrising-institute-waterwoman-launch-event-11.jpg",{"src":237},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterrising-institute-waterwoman-launch-event-12.jpg",{"src":239},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterrising-institute-waterwoman-launch-event-13.jpg",{"src":241},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterrising-institute-waterwoman-launch-event-14.jpg",{"src":243},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterrising-institute-waterwoman-launch-event-15.jpg",{"src":245},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterrising-institute-waterwoman-launch-event-16.jpg",[247],"Europe",{"src":249,"alt":132},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event\u002Fwaterwoman-project-launch-event.jpg","Kick-off event for WaterRising Institute's WaterWoman Project at Stockholm Water Week 2022. A private industry dinner held at Fotografiska, the photography museum on the Söderström.",[252],"Event Production",{},"\u002Fwork\u002Fwaterrising-institute-waterwoman-launch-event",{"title":132,"description":83},120,"work\u002Fwaterrising-institute-waterwoman-launch-event",[259,260,261],"Stockholm","World Water Week","Networking","Events",2022,"ufe4AD7-xbFFtEwsNcp8eB6-vszx4ZYdQZ7xLfVopvM"]